A significant factor that drives the market are partnerships. However, an investor’s complicated task is to determine if those partnerships are genuine and have substance, or if they are merely a marketing scheme, with no serious commitment. This is generally a challenging feat because an investor may do significant due diligence, by speaking directly to the teams, thoroughly studying both projects, and discussing with other community members; yet once all this effort and time has been spent, the final and most critical step consists of taking a leap-of-faith and trusting that both projects are indeed nourishing this partnership.